zr@terminal:~$ cd zr

Željko Radinski - Founder & CEO of 3rdrock.dev

zr@terminal:~$ cat letter.txt

Dear visitor,

Good evening or good morning, wherever you may be across this great land of ours and beyond. You landed on my personal site. About me? I make stuff. I break things. At work I am the founder and ceo of 3rdrock.dev, a small team of developers who build bloat-free software. After work I like to fish, hike and make stuff. I can also make a mean goulash.

Tools I use on regular basis; ZED, Hemmingway Editor, Figma, and Pipedrive. The stack I can confidently say I cannot go without... Ruby on Rails, tailwind, SQLite and Hetzner.

Quote I like and often think about.

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." ― David Ogilvy

Recently *trying to learn French. Boujour.

*its not going so well.

zr@terminal:~$ note list

We the people and AI (July 20, 2025)

Working on design or designing work? (May 08, 2025)

Gone fishing! (March 17, 2025)

Eurocream beats Nutella (January 01, 2025)

zr@terminal:~$ cat working_on.txt

Working On:

3rdrock.dev - Software that stays out of your way
OfficeHumans - Where teams decide who to hire.
Piper - It's your company's internal voice.
check.cv - Your opportunity link.

zr@terminal:~$ cat books.txt

My go to books:

Bible - John 3:16 IC XC NIKA
Never Split the Difference by Chris Voss - changed how I think about negotiations
Spin Selling by Neil Rackham - the science behind B2B sales
The Challenger Sale by Matthew Dixon & Brent Adamson - revolutionized my approach to enterprise deals
Man's Search for Meaning by Viktor Frankl - perspective-altering insights about purpose
Positioning by Al Ries & Jack Trout - transformed how I think about market differentiation
Hegarty on Creativity - masterclass in creative thinking
Purple Cow by Seth Godin - taught me the power of being remarkable
Hell Yeah or No by Derek Sivers - clarity on decision making
How to Live by Derek Sivers - wisdom on living intentionally
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - creating uncontested market space
Ogilvy on Advertising by David Ogilvy - the father of advertising's timeless wisdom
Confessions of an Advertising Man by David Ogilvy - behind-the-scenes insights from a legend

zr@terminal:~$ cat podcasts.md

Favorite podcasts:

SaaStr - Jason Lemkin always delivers gold
The Joe Rogan Experience - conversations that spark ideas
Sales Management Podcast by Cory Bray - practical leadership wisdom
Trigonometry - fresh perspectives that challenge my thinking
Ninjas Are Butterflies - outrageous comedy that lightens the mood
Three of Seven Podcast - Navy SEAL mindset and ultra-endurance wisdom
Mostly Technical - Laravel, business, and tech insights
Rework - practical business wisdom from 37signals
Orthodox Wisdom - spiritual insights and traditional teachings
Everyone Hates Marketers - no-BS marketing and brand strategy
Single-handed sailing podcast - adventures and insights from solo sailing

zr@terminal:~$ cat substacks.md

Must-read Substacks:

Not Boring by Packy McCormick - brilliant tech strategy insights
Lenny's Newsletter - product and growth wisdom
No Good - growth marketing insights
Product Marketer - deep dives into product storytelling

zr@terminal:~$ cat copyright.txt

zr@terminal:~$ exit